Are Music Videos Homogenizing Music?

Type the name of your favorite music artist into any social media search box and you'll come across a video at some point. Not necessarily a video by the artist either. You'll find 8-bit digital renditions, the clumsy fumblings of wannabe guitarists, high-school bands warbling a tune.

In fact, one could even argue that a lot of new music today is designed more for video than anything else.

It's not that any of these are wrong per se. I found a video of some guy playing death metal on a ukulele once. Rather funny. But it does raise the question of what video does to the original piece. Or better yet, what does it do to how one perceives a musical piece?